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MetWilli

Consulting

Built by
runners.

For brands, events and creators who want to reach runners the right way — with honest feedback and content that earns trust.

Start an inquiry

Services

How I can help.

01

Product Feedback

Real-world testing from a runner who logs the miles — before or after launch.

  • Structured wear-testing
  • Written feedback report
  • Fit, feel and durability notes
  • Runner-audience perspective
02

Content Partnerships

Authentic content across Instagram, TikTok and YouTube for products I'd genuinely use.

  • Short-form video & reels
  • Long-form YouTube reviews
  • Launch and campaign content
  • Clearly disclosed partnerships
03

Running Content Strategy

Help for brands and creators who want to speak to runners without sounding like an ad.

  • Content audit
  • Channel and format strategy
  • Messaging that resonates with runners
  • Creator collaboration planning
04

Events & Community

Run clubs, race activations and community moments that bring people together.

  • Group run and event concepts
  • On-site appearances
  • Community activation ideas
  • Event content coverage

How it works

Simple from the first message.

  1. 1

    Inquire

    Share your project, goals and timeline using the form below.

  2. 2

    Scope

    We'll talk through the details and confirm it's a fit for both sides.

  3. 3

    Proposal

    You get a clear proposal with deliverables, timing and pricing.

  4. 4

    Deliver

    We get to work — with regular updates along the way.

FAQ

Good questions.

Do you work with any brand?

Only with products and companies I'd be comfortable recommending to my own audience. That's what keeps the work credible.

Will sponsored content be disclosed?

Always. Every paid partnership is clearly labeled, in line with FTC and platform guidelines.

What does consulting cost?

It depends on scope and timeline. Share your budget range in the inquiry and I'll put together a proposal.

Inquire

Let's talk.

Tell me about your brand and project. I'll reply by email, usually within two business days.